phD-Logo Design-Chimera Screems

Notable  |  Phoenix, AZMay 30, 2017


phD Logo Featured in 2017 Logo Trends Report

We heard from Bill Gardner, and our colleagues at Logo Lounge that our logo design work would be featured in the 2017 Logo Trends Report delivered by Bill at How Design Live in Chicago, May 4 and online at LogoLounge today. Our logo for Chimera Screems made the list as an example in the category of MicroLines.

Of the trend category, Gardner remarks, “Going against every rule of smart identity design, this works. We’ve been admonished time and again that too fine of a line will not scale down well. Allowing line work to run together will create a printing nightmare. And don’t go for a swim for a half-hour after you’ve eaten. I’m here to say this trend dispels at least two-thirds of those warnings.” We couldn’t agree more.

Read the full report at logolounge.com, or click here to see more of our logo work.

Paul Howell Design Award Winning Branding

Notable  |  Phoenix, AZMarch 9, 2017


phD Grabs Two Graphis Gold Awards

We’re excited to learn that two of our logos have been awarded Gold and will be featured in Graphis Logo 9 & Letterhead 8. Our logos for Chimera Screems and Custom Church Interiors will each receive a full-page presentation in the hardcover book. Graphis Logo 9 & Letterhead 8 will be available March 15, 2017 from graphis.com.

Graphis Inc. is a publisher of the world’s most significant and influential works from the greatest talent in Design, Advertising, and Photography since 1944.

To see more of our award-winning logo design work, click here.

Exterior photo of new studio location for phD, a top graphic design firm in Arizona

Notable  |  Phoenix, AZFebruary 15, 2017


New Year. New Digs.

We welcomed 2017 with a move into a mid-century modern building designed and built in 1955. Our new studio is located on the second floor at 1429 North 1st Street, Phoenix, AZ 85004 — just across the street from the Phoenix Art Museum and two doors down from Giant Coffee. If you find yourself in the area, drop by and say hello.

15 year graphic for phD, a Phoenix Branding Agency

Notable  |  Phoenix, AZOctober 15, 2016


Celebrating 15 years

This year phD turned 15 — old enough to know better, but still too young to drive. When I started the studio in 2001, I did so with the belief that design has immense potential to inspire, inform and impact commerce, community and culture. Today, 15 years and thousands of design projects in, I believe it more than ever.

To mark the milestone, we’ve launched a new identity and website. Check it out, let us know what you think, and come back for updates and new design and branding work.

I’d like to extend heartfelt thanks to all of our employees, clients and partners, past and present. Each of you has had a role in shaping the studio. I’m incredibly grateful and looking forward to the next 15. Cheers!

Arizona restaurant branding

New Client  |  Phoenix, AZJuly 1, 2016


Original Gravity — Restaurant Branding

We’re excited and very thirsty as we set out to create new work for our friends at Original Gravity—a small plates, craft beer, wine and champagne bar opening late 2016/early 2017 at the Strip (at 12th Street and Highland in Phoenix).

Our engagement includes a branding workshop, restaurant branding, packaging design, signage development and environmental design, website development and consultation on interiors and artwork. Stay tuned!

Custom Type Design

Custom Typeface Design  |  San FranciscoJune 14, 2016


Type Design in Fog City

Recently I had the pleasure of traveling to San Francisco to attend SF Design Week and take part in a three-day type design workshop hosted by Crafting Type. In my studies and career I’ve worked extensively with letterforms and have designed typefaces for personal use. 

For my type design project I decided to complete and refine an uppercase, partial display type that I had developed as a component of an in-progress branding engagement. The client brief was to create a brand identity that conveys a conservative, elegant and contemporary feel. I set out to design an extreme contrast Didone type to meet the objectives of the brief.

Special thanks to Dave Crossland and Thomas Phinney at Crafting Type for their insight, critique and a great workshop. The branding work is scheduled for launch in early October. Stay tuned.

Made with love, in Phoenix and San Francisco using Glyphs.

Environmental Design project Installation

Environmental Design  |  Phoenix, AZMay 14, 2016


Tempe Tourism Office

We’re excited to finally see the installation of our collaboration with Tom Martin of Twin Engine Design. This environmental design piece features a super-graphic window panel designed to both welcome visitors to the lobby and provide a privacy screen for the workspaces directly beyond it. Check out the full project here.

Fabrication and installation by Associated Sign.