Visual identity for Crane Logic, Inc.
Crafting an iconic visual identity for specialists in corporate meeting and event site procurement.
IndustryProfessional Services: Event Strategy & Venue SourcingClientCrane LogicEngagementStrategy, Branding, Print Design
Overview
Crane Logic helps corporate clients qualify, procure and plan sites and spaces for meetings and events. As a new company backed by experienced management, Crane Logic recognized the need for a simple and and iconic brand identity to differentiate the company from its competitors.
We met the brief with a simple, compact mark using the company’s initials, rendering the forms in shadow to allude to the idea of buildings and interior space as well as the intangible benefits of a high level of service and attention.
