When developing branding for architecture firms, we seek to visually distill a firm’s essence and express it in a beautiful, unexpected, and memorable way. 

We approached the visual identity for Stance as a living, dynamic entity. As the foundational underpinning of the architecture firm’s branding program, we created a family of structural marks comprised of simplified S and A forms that morph and extrude into a series of dimensional planes representing building envelopes. The resulting group of marks parallels the architecture firm’s own iterative process of exploring program, material, form, line, and plane to arrive at a seemingly effortless design solution. The marks are anchored by a stacked typographic signature, which can be used in conjunction with the logos or as a standalone, secondary mark. The full family of marks appears across Stance’s communications materials. In digital applications, the 12 marks become one, stretching and shifting from iteration to iteration.

As part of the project, we designed a custom, modular display typeface in two weights for use in conjunction with the identity. A suite of business papers, proposals, and presentation materials rounds out the identity program. Double hits of intense, fluorescent red ink, paired with subtle but substantial production materials and processes, are used throughout the architecture firm’s branding program, echoing its personality while ensuring that the brand identity differentiates the firm in an increasingly crowded market.