Visual identity for Crane Logic, Inc.

Crafting an iconic visual identity for specialists in corporate meeting and event site procurement.

IndustryProfessional Services: Event Strategy & Venue SourcingClientCrane LogicEngagementStrategy, Branding, Print Design


Crane Logic helps corporate clients qualify, procure and plan sites and spaces for meetings and events. As a new company backed by experienced management, Crane Logic recognized the need for a simple and and iconic brand identity to differentiate the company from its competitors.

We met the brief with a simple, compact mark using the company’s initials, rendering the forms in shadow to allude to the idea of buildings and interior space as well as the intangible benefits of a high level of service and attention.

The execution of the identity system combines offset lithography and foil stamping on premium substrates to deliver communication materials that convey values of quality, attention to detail and a warm customer experience. The result is a bold and flexible visual identity that differentiates Crane Logic from its competitors and creates a lasting impression.

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