St. Jude Handbags for Hope Charity Auction Brand Identity

We worked with St. Jude for several years as a pro-bono client, and handled design duties for the Handbags for Hope event. Most recently, we created an identity for the event anchored by a simple mark consisting of two abstracted handbags that combine to make the shape of a heart.

We introduced the mark with a custom event invitation featuring translucent green and orange flysheets that stack to form the logo and reveal event information. We housed them in a die cut containment unit designed with a fashion forward pattern and colors to evoke the idea of a special gift. We also applied the mark to event posters, programs and custom, hand printed and cut table centerpieces that feature various handbag shapes in the negative space of each center piece.

The identity and materials were extremely well-received and helped make the auction one of the most successful fundraising events to date.

IndustryHealthcareClientSt. Jude Children's Research HospitalEngagementBrand Identity, Print Design