Case Study: RA Sushi Branding

RA Sushi wanted to grow. A lot. phD worked with RA to help reach new customers and expand from three locations to 27 nationwide and counting — all while nurturing what made the concept special to begin with.

IndustryHospitality: RestaurantsClientRA Sushi Bar RestaurantEngagementAdvertising, Brand Identity, Brand Standards, Brand Extension, Broadcast Advertising, Business Paper System, Collateral Design, Copy Writing, HR Support Materials, Illustration, Menu System Design, Naming, Packaging, Signage, Wearables, Web & Interactive Design

Overview

We have provided branding and design services for RA Sushi for well over a decade. Our relationship dates back to 2001 and has afforded us the opportunity to design almost every consumer touch point from advertising to packaging, retail goods to affinity programs and menu systems to matchbooks.

phD evolved the brand personality of a local chain of three high-energy, fun sushi restaurants to a sophisticated, nationwide hit with a fresh attitude and signature appearance and voice.

Paul and his team were an integral part of the RA Sushi Marketing Department. phD was our graphic design firm for over 10 years developing several campaigns, menu and packaging designs, and promotional materials that were always on point for the RA brand. Not only did phD deliver design work that perfectly conveyed our vision, they became a strategic partner that we leaned on to help us develop and evolve RA’s branding over the years. Paul and his team are patient and easy to communicate with. We appreciated their flexibility and responsiveness and working with phD was a great experience. —

Amy Sun-Kerwin, Former Director of Marketing | RA Sushi