John Wagner Photographs

John Wagner is one of the preeminent advertising and fine art photographers of the Southwest. John approached phD to develop a brand identity and website design to showcase his full range of commercial and fine art work. From the outset, we knew the end products should be secondary to and not compete with or overshadow John’s photographs.

We used light, condensed letterforms to develop a logotype representative of Wagner’s 6’4” stature and frame. We then set out to design a minimal interface with subtle tonal differences drawn from his work, resulting in a neutral backdrop that respects the integrity of his work while keeping the focus on each photograph.